Independent advice. Stronger decisions. Greater accountability.

Expert Investor Relations.
Precisely when it matters.

Hammersmith Advisory provides experienced investor relations leadership to UK and Irish operating companies, alongside specialist counsel for listed investment companies.

Operating companies

Senior IR leadership for operating companies.

Hammersmith works directly with boards, CEOs and CFOs when a listed business needs greater clarity, stronger shareholder engagement or experienced investor relations capacity.

When Hammersmith helps

01

Leadership or strategy change

A change of CEO, CFO or strategy requires a clear equity story and a confident market introduction.

02

A gap in IR leadership

The company needs experienced cover without the delay or commitment of a permanent appointment.

03

A valuation disconnect

Strategy and performance are not being understood or reflected in the market’s view of the company.

04

Heightened scrutiny

Activism, a transaction or a difficult corporate event demands calm, credible shareholder counsel.

Operating companies

Ways to engage.

Every engagement is led personally by Jonathon McManus and shaped around the company’s circumstances.

01A defined starting point

IR Review

An independent assessment of the investment case, shareholder base and communications, ending with a clear action plan for the board.

02Flexible senior capacity

Fractional Head of IR

Experienced leadership for results, reporting, investor targeting and board advice, scaled to the company’s needs.

03When the stakes rise

Special Situations

Focused counsel during transactions, leadership changes, activism and periods of sustained shareholder pressure.

Investment companies

Specialist counsel for investment companies.

Investment companies face a distinct set of investor relations challenges. The market must understand the mandate, sources of return, differentiation and the respective roles of the board and investment manager.

Hammersmith works with boards and managers to strengthen the investment case, understand shareholder sentiment and respond effectively to discount pressure and strategic change.

When Hammersmith helps

01

Discount and shareholder pressure

A persistent discount or changing shareholder base requires a clear understanding of investor sentiment and the available strategic response.

02

Weak differentiation

The mandate, sources of return or competitive position are not being communicated with sufficient clarity.

03

Governance or adviser review

The board needs an independent assessment of its effectiveness, service providers or adviser arrangements.

04

Strategic change

A strategic review, corporate action, continuation decision or activist challenge requires coordinated communication and engagement.

Investment companies

Ways to engage.

Every engagement is led personally by Jonathon McManus and shaped around the board’s priorities and the company’s circumstances.

01Independent board perspective

Board and Governance

Independent reviews of board effectiveness, adviser arrangements, service providers and the division of responsibilities between the board and investment manager.

02Sharper market narrative

Positioning and Communications

Development of the investment proposition, differentiation, reporting, results materials and shareholder communications.

03Shareholder intelligence

Shareholder Strategy and Special Situations

Register analysis, investor targeting and advice on discounts, capital allocation, activism and strategic events.

Founder & Principal

Jonathon McManus

Jonathon McManus, Founder and Principal of Hammersmith Advisory

More than 20 years in public markets.

Jonathon has more than 20 years’ experience across investor relations, investment management and capital markets in London and New York.

He has advised boards and executive teams, supported companies undertaking IPOs on the London Stock Exchange’s Main Market, and worked extensively with institutional investors in the UK and internationally. His experience spans investment propositions, results and reporting, marketing and communications, shareholder engagement, transactions and capital raising.

Before founding Hammersmith Advisory, Jonathon was Head of Investor Relations at FTSE 250-listed RIT Capital Partners. Earlier roles included Schroders, Baillie Gifford and Aberdeen Asset Management. He began his career as an investment writer and holds an MA in International Relations from the University of St Andrews.

Perhaps unsurprisingly, he hails from Hammersmith.

A confidential first conversation

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